Marketing

Marketing In Colombia

 

Various outlets are available for entrepreneurs to market their products and services.  The following is the most common and popular types:

 

  • Trade Shows
  • Radio Programs
  • Online Publications
  • Newspaper/Magazines

 

 

Trade Shows

 

Event
Description
Time
Location
Expoconstrucción Expodiseño

Organizer: Coferias Bogotá
International fair with an academic program and specialized displaying in construction, architectonic design, industrial and visual.

Industry: Construction, Building Machinery, Architecture.
Every 2 years; MayCorferias – Centro de Convenciones Carrera 37 No 24-67 Bogotá
Colombia
+57 (1) 3810000/30
Marketlife

Organizer: Corferias Bogotá
Expo for marketing companies and suppliers, advertising and events. Opportunities for networking, academic update on the latest trends and tools and exchange of experience from representative exhibitors and visitors.

Industry: Public Relations, Marketing, Advertising, Sales.
Every year; JuneCorferias – Centro de Convenciones Carrera 37 No 24-67 Bogotá
Colombia
+57 (1) 3810000/30
Agroexpo

Organizer: Corferias Bogotá
International fair for the largest agricultural supply, livestock and agribusiness in Latin America.

Industry: Agriculture, Food Processing, Livestock & Poultry.
Every two years; JulyCorferias – Centro de Convenciones Carrera 37 No 24-67 Bogotá
Colombia
+57 (1) 3810000/30
Colombia Responsible

Organizer: Corferias Bogotá
The largest gathering of responsibility and social development, promoting best practices, programs, projects, and developments.

Industry: Environment, Clean Energy, Renewable Energy, Waste Management, Building & Construction.
Every year; AugustCorferias – Centro de Convenciones Carrera 37 No 24-67 Bogotá
Colombia
+57 (1) 3810000/30
Expociencia y Expotecnología

Organizer: Corferias Bogotá
Expo for science and technology.

Industry: Education & Training; Research & Development; Engineering.
Every 2 years; October-NovemberCorferias – Centro de Convenciones Carrera 37 No 24-67 Bogotá
Colombia
+57 (1) 3810000/30
Colombiamoda

Organizer: INEXMODA
Colombian Fashion Week showcasing national and international designers.

Industry: Fashion.
Every year; JulyPlaza Mayor Calle 41 No. 55-80 Medellín, Colombia
+57 (4) 2617200
Vitrina Turística Anato

Organizer: Corferias Bogotá; ANATO
The largest tourism fair in Colombia aimed at travel agents.

Industry: Tourism, Travel.
Every year; FebruaryCorferias – Centro de Convenciones Carrera 37 No 24-67 Bogotá
Colombia
+57 (1) 3810000/30
FADJA

Organizer: Corferias Bogotá
Exposition of national and international manufacturers and operators of the gaming sector.

Industry: Toys & Games.
Every year; February- MarchCorferias – Centro de Convenciones Carrera 37 No 24-67 Bogotá
Colombia
+57 (1) 3810000/30
FIMA

Organizer: Corferias Bogotá
Fair for promoting environmental goods and services; care, conservation, and restoration of natural resources; safe administration of pollutant loads.

Industry: Environmental Protection, Waste Management, Recycling, Water Management and Treatment.
Every 2 years; JuneCorferias – Centro de Convenciones Carrera 37 No 24-67 Bogotá
Colombia
+57 (1) 3810000/30
Alimentec

Organizer: Corferias Bogotá
Trade Show for Colombian and Latin American food products industry, such as processed foods, horticulture and fruit farming, beverages, machinery, equipment, packaging, technology and services.

Industry: Packaging, Horticulture, Food Processing, Catering & Hospitality.
Every 2 years; JuneCorferias – Centro de Convenciones Carrera 37 No 24-67 Bogotá
Colombia
+57 (1) 3810000/30
Meditech

Organizer: Corferias Bogotá
Trade Show for the latest development in: equipment, products, services, supplies and technology for hospitals, laboratories and dental clinics and physicians.

Industry: Health Professionals, Medical and Surgical Equipment and Technologies.
Every 2 years; MayCorferias – Centro de Convenciones Carrera 37 No 24-67 Bogotá
Colombia
+57 (1) 3810000/30
Expo-Estudiante Internancional Medellín

Ogranizer: Aviatur
Exhibit colleges and universities, technical and technological institutions of higher education, institutions for work education and human development, language schools, educational agencies and other private companies related to higher education to endorse their programs, services and learning products.

Industry: Education &Training.
Every year; OctoberHotel San Fernando Plaza Cra. 42 No 8-15 Medellín Colombia
Efficiency & Security

Organizer: The PAFYC Organization
Displaying of efficiency and security products and technologies like the biometrics, fire control, networked security products and many more which will improve the security level.

Industry: Security, Cyber Technology, Network Security.
Every year; OctoberCorferias – Centro de Convenciones Carrera 37 No 24-67 Bogotá
Colombia
+57 (1) 3810000/30

 

References: http://www.eventseye.com/fairs/c1_trade-shows_colombia.html

http://www.biztradeshows.com/colombia/

http://www.tradefairdates.com/Fairs-Colombia-Z48-S1.html

http://www.corferias.com/en/index.cfm?doc=calendario_ferial

http://www.expodatabase.com/trade-shows-america/colombia/

 

 

Radio Programs

 

“One of the best ways to do business in Colombia is to make yourself known on the radio.  Everyone has a radio—either in their office, on their desk, or around their neck if they’re working in the field.  So radio broadcasts, especially drive-time radio are an excellent way to get your message across.” Margaret Hanson-Muse, Senior U.S. and Foreign Commercial Service (USFCS) Officer in Bogota, Colombia 

 

Reference: http://trade.gov/publications/ita-newsletter/0411/colombia.asp

 

Program
Description
Contact
Cámara 95.9 FMAn alternative radio station that also discusses issues on management, legal issues marketing, and entrepreneurship.Please visit HERE
Boyacá Radio A radio that covers news, sports, politics, and entertainment.boyacaradio@hotmail.com Gruporedandina@boyacaradio.com
info@boyacaradio.com
Colmundo Radio A mixed radio that captures various interests, including news, entertainment, health, tourism, music, and sports.Diagonal 61D No 26A -29 Teléfono 2179220
Radio SantaFe 1070 AM An independent radio that has been on air for 70 years and discusses various topics.Calle 57 # 17-48 Bogotá D.C. Colombia (1) 310 3314
contacto@radiosantafe.com
Estrategia de Radio BolivarianaA Christian radio that discusses issues in Music, Literature, History, Geopolitics and Christian Reflection. It is intended for adult audiences, entrepreneurs, executives, teachers, academics, lovers of "art music" and specialized topics.Circular 1a. No. 70-01 UPB Laureles Block 6, 7th Floor Radio Bolivarian Pontifical University Medellín, Colombia (094) 411-78-82, 4118953
radiobolivarianavirtual@gmail.com

 

Reference: http://www.ourwebtv.com/radios.asp?country=Colombia

 

 

Online Publications

 

“Colombia is a few years behind the rest of the world when it comes to online publications. There are exceptions. La Silla Vacia and KienyKe are as progressive and modern and could operate their formula anywhere in the world…Colombia is making though major steps with Internet journalism and Internet marketing. I can see a big difference over the last 5 years.”

Reference: http://thecitypaperbogota.com/20-questions/20-questions-colombia-reporter/#sthash.decG40St.dpuf

 

Publication
Description
Contact
Kienyke An online informative magazine that focuses on chronic and stories behind the news.Carrera 7 No. 156-78 Office 802 Piso 8 Bogotá DC 6735278
contactenos@kienyke.com
Colombia ReportsAn independent news source for English-speaking audienceDiana Patiño Calle 53 #45-78 Medellín, Antioquia
Colombia
(+57) 3016898643
d.patino@colombiareports.com

Newspaper/Magazines

 

Publication
Description
Contact
La Crónica del Quindío Regional daily newspaper; services mostly to coffee-growers axis region of Colombia.Calle 9 No. 13-50 Armenia Quindio PBX: 746 99 33 FAX: 745 99 55 comercial@cronicadelquindio.com
El EspectadorOldest newspaper in Colombia; nationally distributed, weekly newspaper.018000510903 servicioalcliente@elespectador.com
El Heraldo Regional newspaper with the third highest circulation; cover mostly areas of Colombian Caribbean region.Calle 88 No. 13 A-07(571) 2189893 Quezon City, Manila

Calle 53B No. 46-25
(575) 3493555
El ColombianoLeading newspaper in Antioquia.Carrera 48. No. 30 South – 119, Envigado, Antioquia, Colombia
El TiempoThe only daily newspaper that tis nationally distributed in Colombia; non-tabloid.Avenida El Dorado No. 59-70 (571) 294-0100
comercial@eltiempo.com.co
El PaísRegional newspaper with the highest circulation in prints with 180,000 readers daily average; it mainly serves southwestern Colombia.Cra 2 No. 24-46 Cali, Colombia
(572) 898 7000
Dinero Monthly business magazine in Bogotá.N/A
Semana Weekly magazine with in-depth articles on current events, celebrity, profiles, nature, science, headline stories, hot topic interviews, and politics.N/A
La República Business and economic newspaper, nationally distributed; aimed at young students and professionals (between 18-64 years of age).Calle 25D Bis 102A-63 Bogotá, Colombia
4227600
Portafolio Daily newspaper on the economy and business.Avenida Calle 26 # 68B-70. Bogotá, Colombia
57 (1) 29401

ReferenceL http://www.w3newspapers.com/colombia/magazines/

http://www.colombia.com/medios/periodicos.asp

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